MOVV is coming to South Korea

We’re thrilled to announce that MOVV will officially launch in South Korea from the beginning of 2026 through a strategic joint venture with Globeaushion, a powerhouse in Seoul’s premium retail scene.

This marks a major milestone in our journey to bring MOVV’s philosophy of movement, performance, and biomechanical excellence to a broader global audience.

Why South Korea?

South Korea is one of Asia’s most dynamic and trend-setting markets when it comes to sportswear, wellness, and innovation. The Korean running community is growing rapidly, with a strong appetite for high-performance gear that blends technology, design, and comfort.

MOVV’s DNA, developed in close collaboration with Kaiser Sport & Ortopædi and Runners’ Lab, is rooted in biomechanics, injury prevention, and performance optimization. These values resonate deeply with Korean consumers who prioritize quality, science-backed products, and purposeful design.

Why Globeaushion?

Globeaushion isn’t just a distributor – they’re culture creators. With deep roots in Seoul’s retail culture and a proven track record of launching premium international brands, they are the ideal partner to help MOVV navigate and thrive in the Korean market.

“We created MOVV for the daily runners – the people who lace up their shoes every morning, who understand that every step matters, and who deserve reliable, science-based support for their journey. South Korea’s passionate running community embodies exactly this spirit, and we couldn’t be more excited to support their movement.”

Nikolai Christensen, Founder & CEO, MOVV

Are you ready to join the MOVV train from day one?

We’re actively looking to connect with stores, investors, and influencers who share our passion for movement and innovation. If you’re based in South Korea or have strong ties to the market, we’d love to hear from you.